Lead generation is the basic requirement of a financial professional, you can say that it is the lifeline of any financial services business. Even though there are several online tools and platforms at their disposal, many financial professionals still struggle to generate leads that actually convert.
However, if the company’s pipeline is dry or your leads are not converting, then it means that their strategy is not correct, and they might be making some common mistakes. We understand that every business or start-up might not have guidance from experts or have experienced people on hand, which could result in a dry pipeline or non-converting leads.
No worries, now we took this issue to our experts in Suicca which is one of the largest financial branding and marketing agencies for financial professionals, and they definitely helped us in understanding the mistakes those professionals are more likely to make.
In this article, we will share the reasons why your lead generation is not working and what Suicca recommends instead. Hang in there till the end, we’ve discussed everything in detail and have also included some real-life examples so that you can get a better understanding.
Recommendations from Suicca to Fix Your Lead Generation
Below, there are five recommendations from experts of Suicca that help you fix your lead generation.
Focus On Quality Rather Than Quantity
One of the major mistakes that most companies often make is focusing on producing more content rather than producing more value. Instead of this resulting in collecting leads for financial professionals it results in the accumulating unqualified leads, and only wastes the time and resources of your company.
Instead, you should focus on attracting leads that align with your ideal customer profile within the targeted industries and have a higher probability of conversion.
Real-world case: A SaaS-based cybersecurity company generating 10,000 leads per month was able to convert only 50, and realized that more than 95% of their leads do not match their ICP. Once they refined their leads and targeted only the relevant people their conversions increased 3x with fewer leads.
Apart from the real-world cases, if we look into the industry insights, 61% of the marketers think that generating high-quality leads is their biggest challenge. [Source: Hubspot]
Ignoring The Power Of Personalization
Apart from financial professionals focusing on generating quantity, they are also ignoring the power of personalization. They believe that the mass email blasts and generic outreach works today which in reality is not true.
Financial professionals need to understand that the prospects they are reaching out to are more likely to respond to the material they would feel is relevant to them. They also need to understand that if they have not segmented their audiences and have crafted hyper-personalized experience based on the challenges and requirements, their outreach is more likely to be flat.
Real-world case: A Gen AI-powered SaaS platform used AI-driven personalization in email marketing to tailor recommendations based on company size and tech stack, leading to a 40% increase in consultation call bookings.
Apart from the real-world case, personalized emails deliver 6x higher transaction rates than non-personalized ones. [Source: Campaign Monitor]
Lack of a Clear Value Proposition
One of the most important things that a lot of financial professionals do not understand is that if your leads do not understand why they should choose you over other people in the market, they are not going to convert.
As a solution to this, you need to articulate your unique value proposition (UVP) in all your lead generation efforts. While telling your UVPs, it is important to highlight how your solution helps them solve their problem or grow their business.
Real-world case: A SaaS provider revamped its messaging to highlight “seamless data integration with your device” from “data integration,” which led to a 60% increase in the inbound leads.
Apart from the real-world case, according to industry insights, the companies that take the UVPs very seriously and make them strategically can achieve up to 70% higher conversion rates. [Source: Marketing Profs]
Relying Solely On One Channel
Are you one of those financial professionals who are only banking on LinkedIn or email? You are doing it the wrong way. In financial marketing, diversification is the key. A robust lead generation strategy should include a mix of inbound (SEO, content marketing, webinars) and outbound (email, LinkedIn, cold calling) tactics. A multi-channel ensures that the outcomes meet and, in most cases, exceed the marketing objectives.
Real-world case: A digital transformation SaaS company expanded from cold outreach to hosting monthly thought leadership webinars, increasing MQLs by 200%.
If we look into the industry insights, companies that are using multichannel marketing see a 3x higher effectiveness rate. [Source: Forrester]
Neglecting Follow-Ups
Last but not least, most of the leads are lost because they are not nurtured properly. A single touch point is not enough; consistent, hyper-personalized, and value-driven follow-ups can make all the difference. Implement automated nurturing campaigns, but keep them human and engaging.
Real-world Case: A CX SaaS platform introduced structured follow-up sequences and saw a 50% increase in qualified leads.
80% of sales require at least five follow-ups, yet 44% of sales reps give up after one follow-up. [MarketingDonut]
Final Words
Lead generation can be challenging, but with the right approach, it doesn’t have to be. If your current strategy isn’t working, it’s likely due to common mistakes like focusing too much on quantity over quality, ignoring personalization, lacking a clear value proposition, relying on just one channel, or neglecting follow-ups. The good news is that these issues can be fixed.
By implementing Suicca’s expert recommendations, financial professionals can create more effective, targeted, and conversion-driven lead generation strategies. Focus on building relationships, delivering value, and staying consistent across multiple channels. With these small but strategic shifts, your lead generation efforts can start producing the results you’ve been aiming for.
